Oh dear. In the latest Scientific American the lead editorial article seriously suggests that we ditch the un-spellable and un-pronounceable “anthropocene” blahword… and replace it with something even more un-pronounceable…

the Chthulucene … an age in which we teach ourselves to live in full and rich harmony

Not to be confused with the Cthulhucene, in which Plush Cthulhu will gather around the campfires with happy rainbow-tailed LOLcats, to intersection-ally knit muesli together and sing ‘Kumbaya my Lord…’ while cuddling their therapy-shoggoths.

Judging by the piece, the editors of Scientific American are being serious and obviously have no clue at all about Cthulhu, and why he might make their dippy “Chthulucene” proposal just a little bit untenable for a mass audience.