New on Archive.org to borrow, The Great Monster Magazines: a critical study of the black and white publications of the 1950s, 1960s and 1970s (2008, McFarland). This has very variable Amazon reviews, with some enjoying it and others saying it’s yet another of McFarland’s many duff and over-priced titles. One even called it “Just a shill for Marvel Comics”… which is not necessarily a bad thing in my view. Though monster-mag collectors may disagree.

On the topic of marketing, it’s sad that today a magazine is very often just regarded as a vehicle for “marketing”. Something to be produced in a cliched dumbed-down, ‘template and boilerplate’ form by a dull marketing department. A good well-curated and dynamic magazine can be so much more than that.