AnswerThePublic.com is an interesting new search tool. Instead of searching for answers, it tries to pick up the questions being asked about products. It promises “a direct line to your customers’ thoughts”, or at least those customer-users who are savvy enough and non-expert enough to pose a well-formed question in the right place.

The searcher seems to be limited to three searches per day, after which your time is up and you’re shown this slice of cheese…

The results format is quite elegantly graphical and useful, though I can’t screenshot and discuss these here because… I’ve had my three searches. There was some kind of linkback to Google Search on some of the results tabs, which seemed to make it even more useful.