A slick new video from IDEO, presenting three concepts for “the future of the book”…

[youtube=http://www.youtube.com/watch?v=cLSdzGDxqVU&hl=en_GB&feature=player_embedded&version=3]

The cost of coding of this sort of rich content seems likely to be quite expensive, so I suspect an advertising-based model (not seen in the video) will be needed to support it?