{"id":153,"date":"2010-07-25T16:32:30","date_gmt":"2010-07-25T13:32:30","guid":{"rendered":"http:\/\/tentaclii.wordpress.com\/?p=153"},"modified":"2010-07-25T16:32:30","modified_gmt":"2010-07-25T13:32:30","slug":"on-print-promotion","status":"publish","type":"post","link":"https:\/\/jurn.link\/tentaclii\/index.php\/2010\/07\/25\/on-print-promotion\/","title":{"rendered":"On print\u00a0promotion"},"content":{"rendered":"<p>Murray Ewing has an interesting long account of <a href=\"http:\/\/www.murrayewing.co.uk\/mewsings\/2010\/07\/25\/the-alice-at-rlyeh-report-part-2\/\">promoting his <em>Alice at R&#8217;lyeh<\/em><\/a>&#8230;<\/p>\n<blockquote><p>&#8220;&#8230;different subcultures have very different attitudes to self-publishing. In the UK comics scene, there is a thriving self-publishing community, which sees the fact that something is self-published as a genuine plus-point. It actively welcomes the diversity of the sort of things people produce when they\u2019re let loose on their own. Other areas, though, see self-publishing as an active minus-point, if not an outright automatic rejection. Searching for places to send a review copy of Alice at R&#8217;lyeh to, I often came across \u201cno self-published work\u201d notices, which started to annoy me as much as the \u201cno fantasy, science fiction or children&#8217;s fiction\u201d notices you find in The Writers &amp; Artist\u2019s Yearbook list of literary agents.&#8221;<\/p><\/blockquote>\n<p>Personally I have distant but strong roots in comics and SF fandom, and a more recent interest in artists&#8217; books and print-on-demand.  So I see self-publishing &mdash; if done with care &mdash; as perfectly fine and as adding a nice frisson of authenticity.<\/p>\n<p>Ewing usefully points to the fannish conventions as places to sell. But unless you&#8217;re going anyway, then the travel + ticket + table costs would seem likely to drain any profit from your sales.  For instance, <!--more--> the annual <a href=\"http:\/\/sites.google.com\/site\/fantasycon2010\/\">Fantasycon<\/a> is not far from me. But to attend would cost me around \u00a3250 for the weekend, even before a table in the dealer&#8217;s room.  Sure, if I took 100 copies and pestered everyone there to buy a copy, I might <em>just<\/em> break even and cover my costs.  But that&#8217;s no way to enjoy a convention.<\/p>\n<p>I concur that AdWords is a waste of money.  Even if you can craft a good ad and target some niche keywords, it&#8217;s a futile exercise to spend \u00a35 to get 12,000 impressions a month, which yeilds about 8 clicks and no sales.  eBay is certainly one of the main ways to go for genre and genre-linked print material.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Murray Ewing has an interesting long account of promoting his Alice at R&#8217;lyeh&#8230; &#8220;&#8230;different subcultures have very different attitudes to &hellip;<\/p>\n<p><a href=\"https:\/\/jurn.link\/tentaclii\/index.php\/2010\/07\/25\/on-print-promotion\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-153","post","type-post","status-publish","format-standard","hentry","category-lovecraftian-arts"],"_links":{"self":[{"href":"https:\/\/jurn.link\/tentaclii\/index.php\/wp-json\/wp\/v2\/posts\/153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jurn.link\/tentaclii\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jurn.link\/tentaclii\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jurn.link\/tentaclii\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jurn.link\/tentaclii\/index.php\/wp-json\/wp\/v2\/comments?post=153"}],"version-history":[{"count":0,"href":"https:\/\/jurn.link\/tentaclii\/index.php\/wp-json\/wp\/v2\/posts\/153\/revisions"}],"wp:attachment":[{"href":"https:\/\/jurn.link\/tentaclii\/index.php\/wp-json\/wp\/v2\/media?parent=153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jurn.link\/tentaclii\/index.php\/wp-json\/wp\/v2\/categories?post=153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jurn.link\/tentaclii\/index.php\/wp-json\/wp\/v2\/tags?post=153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}